This is #NotOurHawai'i. We've decided it's time to start Taking Back Aloha from the appropriators who have misused the images and likeness of Hawai'i culture for decades. Defending Aloha. Defending Hawai'i. #AlohaBackThis is #NotOurHawai'i. We've decided it's time to start Taking Back Aloha from the appropriators who have misused the images and likeness of Hawai'i culture for decades. Defending Aloha. Defending Hawai'i. #AlohaBack 
 
 

Shop the WINTER Drop

Bringing back the favorite hits like Ahi Poke Shops and Brada. Stay warm in matching his & hers outwear sets.
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Holiday D2

We're bringing back 2022 favorites like Kū Kiaʻi ʻĀina alongside new styles like Ahi Poke Shops and La Vida, plus a refresh of our Wahine styles and some of our cutest Keiki Tees to date.
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#AlohaBack

Click the link for more information and find out more reasons why we need to Defend Hawai'i and Defend Aloha.
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Hawai'i Kine Tings

Take a trip through Olde Honolulu and shop your favorite Hawai'i kine mea this Holiday Season.
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Triad x Defend Hawai'i

LIMITED EDITION "Roots" Collab Bodyboards
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Defend Hawaii Ohana

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This is #NotOurHawai'i. We've decided it's time to start Taking Back Aloha from the appropriators who have misused the images and likeness of Hawai'i culture for decades. Defending Aloha. Defending Hawai'i. #AlohaBackThis is #NotOurHawai'i. We've decided it's time to start Taking Back Aloha from the appropriators who have misused the images and likeness of Hawai'i culture for decades. Defending Aloha. Defending Hawai'i. #AlohaBack 
 
 
 

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SustĀINAbility: From Mauka to Makai

Pono use of our natural resources is key to sustaining life in Hawaii. Defend Hawaii proudly supports local food production initiatives and adherence to traditional sustainability protocols.
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